Master effective social media marketing in 2 months! Our comprehensive course at Abdull Studio .covers Facebook, Instagram, Pinterest, LinkedIn, Threads, and Google My Business. Learn to grow your brand, engage audiences, and boost your online presence through expert-led training on each platform.
Curriculum
- 8 Sections
- 29 Lessons
- 8 Weeks
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- Module 1: Introduction to Social Media Marketing3
- 1.0Overview of Social Media Marketing: Understanding the fundamentals and scope of social media in today’s digital marketing landscape.
- 1.1Setting Clear Goals for Social Media Campaigns: How to set SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) for marketing success.
- 1.2Understanding Audience Demographics: Analyzing audience characteristics and segmenting based on demographics for each platform.
- Module 2: Facebook Marketing4
- 2.0Creating and Optimizing Facebook Business Pages: Steps to set up a professional business page with a complete profile, page roles, and SEO-friendly descriptions.
- 2.1Content Strategy for Facebook: Developing a content plan, including video, image, and story posts; creating an engaging posting schedule.
- 2.2Facebook Ads and Audience Targeting: Running effective ad campaigns using Facebook Ads Manager; targeting audiences based on interests, location, demographics, and behaviors.
- 2.3Engagement Tactics: Understanding Facebook’s algorithm to enhance engagement rates through comments, shares, and likes.
- Module 3: Instagram Marketing4
- 3.0Building an Instagram Profile for Business: Setting up a business profile, linking accounts, and optimizing bio and highlights for branding.
- 3.1Content Creation & Storytelling: Crafting posts, stories, reels, and carousel images that attract followers and increase brand awareness.
- 3.2Instagram Ads & Influencer Marketing: Running paid ads on Instagram and collaborating with influencers to reach wider audiences.
- 3.3Growth Strategies and Hashtags: Leveraging hashtag research, trending topics, and posting frequency to increase followers and engagement.
- Module 4: Pinterest Marketing4
- 4.0Pinterest Account Setup and Optimization: Creating a business account, optimizing profile, and verifying the website for analytics.
- 4.1Creating Pins & Boards: Designing eye-catching pins, organizing boards, and developing a content strategy that aligns with business goals.
- 4.2Pinterest SEO and Keywords: Researching keywords to improve searchability and pin discoverability.
- 4.3Driving Traffic Through Pinterest Ads: Setting up ad campaigns to drive website traffic and conversions through Pinterest promoted pins.
- Module 5: LinkedIn Marketing4
- 5.0Setting Up a Professional LinkedIn Profile & Company Page: Optimizing profiles for personal branding and creating a LinkedIn company page.
- 5.1Content Strategy for LinkedIn: Planning content for posts, articles, and sharing industry-relevant insights to build authority.
- 5.2LinkedIn Ads & Sponsored Content: Targeting professionals with LinkedIn Ads, including sponsored content, text ads, and message ads.
- 5.3Networking and Relationship Building: Utilizing LinkedIn’s network tools to connect with industry professionals and prospective clients.
- Module 6: Threads Marketing3
- 6.0Understanding Threads and Its Marketing Potential: Introduction to Threads’ unique features and identifying audience engagement opportunities.
- 6.1Crafting Short-Form Content: Writing concise, impactful posts that engage audiences within Threads’ ecosystem.
- 6.2Developing a Posting Schedule for Threads: Consistency and timing strategies to maximize visibility and engagement.
- Module 7: Google My Business4
- 7.0Setting Up & Verifying Google My Business (GMB) Profiles: Steps to create and verify a GMB profile to increase local visibility.
- 7.1Optimizing GMB Listings: Adding relevant business information, services, photos, and updates to attract customers.
- 7.2Managing Reviews and Customer Interaction: Encouraging positive reviews and professionally managing responses.
- 7.3Using Insights for Improvement: Analyzing GMB data on customer interactions to make data-driven decisions.
- Module 8: Social Media Analytics and Strategy Development3
- 8.0Analyzing Campaign Performance: Interpreting insights and metrics across platforms to evaluate the success of social media efforts.
- 8.1Creating a Social Media Content Calendar: Planning consistent, multi-platform content based on data, trends, and brand goals.
- 8.2Developing an Ongoing Growth Strategy: Leveraging analytics and audience feedback to refine social media strategies for sustained growth.
Requirements
- no
- passion to learn this course
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